The number of overweight children has risen substantially in the last two decades and is likely to continue to rise unless major prevention programmes are initiated. One in five children are obese, with a significant probability that they are already suffering from the early signs of cardiovascular disease, diabetes and liver disease without even being aware of what is happening to them. These figures are set to rise, for the first time in history our children are being exposed to many factors that are contributing to an inactive lifestyle which later in life will increase the risk of developing chronic diseases as these children become adults.
The inactive physical social culture mixed with the power of brands and advertisers understanding this new generational behavior and the ability to influence children with engaging emotional, entertaining experiences and to encourage them to share these experiences with their friends to push more marketing through these channels is exposing more children to unhealthy food marketing which has had a detrimental effect on children’s health and wellbeing
Eating Healthy and what everyone likes can be a restriction. We work with healthcare professionals to help parents to be healthy along the journey with their children.
Our products are developed to bring the family closer when dealing with obesity by providing a solution. A family that’s eats dinner together is a stronger family.